Google Plus

 Google Plus

Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle.

It is embedded in and across all Google’s web assets including Gmail, Blogger, Picasa and YouTube. Google+ was designed and developed from day one to be visual, integrated and mobile optimized.

As it has grown in popularity it needs to be taken more seriously by marketers. What is now the second largest social network should no longer be seen as an afterthought.

Importance of the Google +

Google’s objectives for Google+ are led by the key goal of improving user experience. This includes using the social network to improve the search results by serving up online content that is relevant, recent and accurate. It means providing content on the search results page that best meets the users expectations.

Social proof improves search engine performance

That is why the “+1 button” is important. It is social proof of what content people find valuable as they use the web, read blogs and share online. This adds to the accuracy of the search engine software.

This social proof feeds into mathematical equations used by Google’s computer servers to continue to make its search engine pertinent and as useful as possible to seekers of information online on a social web. So how content works on Google+ will be a bit the same as Facebook but with some twists.

So  

what are the top content activities on Google+?

1. Uploading and sharing photos
2. Clicking a Google+ “+1 button” to vote on what content they like
3. Watching video clips created by other users
4. Sharing links to blogs
5. Watching full length TV or films
6. Sharing a link to an article

 Principles of optimum content activities on Google+

Here are 5 principles to keep in mind when creating, publishing and promoting content on Google+.

1. Focus on visual content

Images, photos, and videos are vital for Google+ content sharing.

2. Make it educational

Google+ is much more about learning and educating than Facebook. People tend to be more serious and want deeper and more insightful content than pictures of puppies and cats.

3. Include regular and consistent content updates

Content posting frequency is dependent on your industry. Entertainment and media type sites that are about news and entertainment will require multiple updates on Google+ every day. Businesses to business sites don’t need that level of intensity; so once a day may be enough. Be prepared to experiment and see what works best for your brand.

4. Make your Google+ sharing button prominent

Include a Google+ sharing button on your blogs and websites: This makes it easy for people to share your content.

5. Use Google+ Hangouts

These can be used to share your most valuable content. It can be public or private.

This includes

• Webinars
• Question and answer sessions
• Running workshops

Learning how to market on Google plus by applying these tactics and principles can improve your social media marketing.

Business brand content best practice tactics

There are many types of businesses that are struggling to market with Google+, they can be business that sell to businesses (B2B) or those that deal directly with consumers (B2C). They can be small, medium or large. They can be businesses that are creative or they could be  knowledge and industrial industries. Personal brands are also marketing effectively on Google+.

 
Source…. www.jeffbullas.com/2013/09/23/how-to-market-your-content-on-google-
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keep smile and just make Google plus account..