Webinar on Search Engine Optimization

Webinar on Search Engine Optimization & ppc

I'm going to impart my direct encounter on a webinar. Really it was a truly fascinating session on the grounds that as a Sri Lankan undergrad we never had the knowledge of far off taking in. So I might want to thank Mr. Suranga Priyashantha and Mr. Amitha Amarasinghe for providing for us the open door to participate in a significant lesson. I think this post may be exceptionally captivating than my past presents much obliged on the live encounter..

  

 For today’s business, technology plays a critical role in all the functions. With the arrival of social media, researchers have proved that customers spend more and more time online to absorb new and updated information. Marketers have been motivated on using social media, online and mobile advertising to promote their products and services. 

The point which we talked about in our address was SEM (search engine optimization) that signifies "advertising in web indexes". Essentially the capability of giving organization data or item data once the guest quest for terms (decisive words) significant to that site. Under that we discussed two subjects. They are;

·         Search Engaging Optimization (SEO)

·         Paid Advertising on Search Engine/ Pay Per Click (PPC)

 The entire lecture was mainly focused on SEO, its uses and the importance. SEO means “the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid ("organic") search results’. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users”.

PPC means “the process of attracting visitors to the website by purchasing ad space on search engine results pages “

Once I think of the word “search” the first thing which comes to my mind is “Google” and it is general to everyone. It is the best way of answering problems in consumers or surfers mind. Now it has become a customer’s need, and day by day it’s swelling rapidly. As a result of technology development ‘search’ can create problems to customers. That means it makes consumers to buy some products and services without special requirements, (E.g- e-bay). The most important thing of ‘search’ facility would be the ability to create “Zero Movement of Truth” that means without physically monitoring, consumers can gather information just by Googling. 

As for conclusion I can say the experience was very interesting plus informative. And hope to be a part of more webinars in the future not only for education but in the corporate world too.