How an organization make use of a keyword research ?

How an organization make use of a keyword research

In my previous blog post, I talked about SEO and how to make your website appear in top of organic search results. Well, that is only a part of SEO. The other part is PPC (Pay Per Click) or Paid Advertising. It simply means that the advertiser or the client should pay an agreed amount to the publisher (mainly a website owner) based on the clicks/views of the advertisement. Basically, the advertiser should be able to create an effective advertisement to be appeared on webpages based on the keyword research. Google AdWords is one such tool that allows you to do an effective keyword research plus create advertisements. Search marketing is now has a growing trend in developing countries and many business organizations could get the benefit out of it.

So let’s see how an online shop, www.ebay.com” could be benefited by running a keyword search. As I mentioned above, this could be easily done through Google AdWords.

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How to do a key word research  ?

1. First, in order to find Keywords, you should create a Google account.

2. Then you have to create an AdWords account by clicking the following link http://www.google.com/adwords/.

3.in  “word or Phrase” tab, type your desired keyword. In my case, since I'm conducting a keyword research for ebay Online  shopping Store, I typed “online  shopping” .Basically I needed to find out how what are words or phrases used by majority when searching for online shops.

4. Then the following results appeared. Since we don’t need all the keywords, I only selected 12. Then we could copy it to a excel spreadsheet for your convenience. Trust me, it’ll be really helpful when creating Advertisements.

5. Then go to “Campaigns” and click “New Campaign” to create the PPC advertisements to appear in Search feeds. You could select any option according to your need.
6. After that, you could add a campaign name, locations, budget etc and click on “Save and continue” at the end.
7. Now, it’s time to create the content of the advertisement. You could see 5 separate lines to insert headline of the ad, descriptions and URLs. I added following details for ebay.
8. You could also add keywords from the excel spreadsheet you prepared before. Then after filling the required information, click to bill the amount.

All things considered, that is the means by which you could make a notice by doing a decisive word research. Really online entrepreneurs could get a ton out PPC promotions. One of the significant focal points of pay for every click publicizing is that you don't need to roll out any improvements in your site pages simply to rank high on the web search tools. ebay online store is prevalent in around the globe. Thusly, having ads in Google would be exceptionally helpfulanother point of interest of pay for every click promoting is that the procedure you will need to experience is so basic. As I specified the essential steps over, any association could procure the harvest soon from their organizations. Also you

Well, PPC is truly a good strategy to reach your genuine customers but it takes experience and time to be successful. Thank you… 

Keep smile…….