Digital marketing Vs traditional marketing

Digital marketing Vs traditional marketing

Hi… my dear friends… welcome to fly over with me..

Digital marketing

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels. (got it by Wikipedia)

Traditional marketing

Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It's the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.(got it by Wikipedia)

 How I see the 10 benefits of Digital Marketing Vs Traditional Marketing

1. Level playing field:  Any business can compete with any competitor regardless of size with a solid digital marketing strategy.  Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors.  Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.

2. Reduced cost: Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine.

3. Simple to measure: Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.  For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.

4. Real time results: you don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned.  You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.

5. Refinement of your strategy:   Basically anything that you capture in your customer journey can be reported on and honed for greater success at the fraction of the cost of traditional marketing.  After all, how annoying is it to get a couple of forms returned from a mailshot.  Marketing online enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously.

6. Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities.  The same can be said for utilising social media channels and personalised email marketing.

7. Far greater exposure: your business can be seen anywhere in the world from one marketing campaign, the cost to do this using traditional methods would be considerable.  Plus once you have optimised the key word search content in your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking.

8. Viral: how often do your sales flyers get passed around instantly by your customers and prospects?  Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly, just look how effective it is for sharing breaking news.  If you consider the average facebook user has 190 friends of which an average of 12% see their liked posts – your one message has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same?  Mind blowing isn’t it.  However a word of caution, bad news can travel much quicker so make sure you have a risk management strategy to tackle negative press as soon as it is circulated.

9. Not Intrusive: I know most people hate receiving sales mailshots or phone calls at inconvenient times on stuff that they have little interest in.  Online people get the choice to opt in or out of communications and often it is relevant because they were the ones searching for it in the first place.  Also, have you ever got frustrated receiving a regular email on a topic that interests and adds value to you?  Nor me so don’t underestimate the power of market segmentation and tailored marketing.

10. Greater engagement: With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market.   So it doesn’t take long for good publicity to enhance the prospects of your business.

 finaly mu conclusion is.....

c u guys…keep smile

How an organization make use of a keyword research ?

How an organization make use of a keyword research

In my previous blog post, I talked about SEO and how to make your website appear in top of organic search results. Well, that is only a part of SEO. The other part is PPC (Pay Per Click) or Paid Advertising. It simply means that the advertiser or the client should pay an agreed amount to the publisher (mainly a website owner) based on the clicks/views of the advertisement. Basically, the advertiser should be able to create an effective advertisement to be appeared on webpages based on the keyword research. Google AdWords is one such tool that allows you to do an effective keyword research plus create advertisements. Search marketing is now has a growing trend in developing countries and many business organizations could get the benefit out of it.

So let’s see how an online shop, www.ebay.com” could be benefited by running a keyword search. As I mentioned above, this could be easily done through Google AdWords.

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How to do a key word research  ?

1. First, in order to find Keywords, you should create a Google account.

2. Then you have to create an AdWords account by clicking the following link http://www.google.com/adwords/.

3.in  “word or Phrase” tab, type your desired keyword. In my case, since I'm conducting a keyword research for ebay Online  shopping Store, I typed “online  shopping” .Basically I needed to find out how what are words or phrases used by majority when searching for online shops.

4. Then the following results appeared. Since we don’t need all the keywords, I only selected 12. Then we could copy it to a excel spreadsheet for your convenience. Trust me, it’ll be really helpful when creating Advertisements.

5. Then go to “Campaigns” and click “New Campaign” to create the PPC advertisements to appear in Search feeds. You could select any option according to your need.
6. After that, you could add a campaign name, locations, budget etc and click on “Save and continue” at the end.
7. Now, it’s time to create the content of the advertisement. You could see 5 separate lines to insert headline of the ad, descriptions and URLs. I added following details for ebay.
8. You could also add keywords from the excel spreadsheet you prepared before. Then after filling the required information, click to bill the amount.

All things considered, that is the means by which you could make a notice by doing a decisive word research. Really online entrepreneurs could get a ton out PPC promotions. One of the significant focal points of pay for every click publicizing is that you don't need to roll out any improvements in your site pages simply to rank high on the web search tools. ebay online store is prevalent in around the globe. Thusly, having ads in Google would be exceptionally helpfulanother point of interest of pay for every click promoting is that the procedure you will need to experience is so basic. As I specified the essential steps over, any association could procure the harvest soon from their organizations. Also you

Well, PPC is truly a good strategy to reach your genuine customers but it takes experience and time to be successful. Thank you… 

Keep smile…….

Webinar on Search Engine Optimization

Webinar on Search Engine Optimization & ppc

I'm going to impart my direct encounter on a webinar. Really it was a truly fascinating session on the grounds that as a Sri Lankan undergrad we never had the knowledge of far off taking in. So I might want to thank Mr. Suranga Priyashantha and Mr. Amitha Amarasinghe for providing for us the open door to participate in a significant lesson. I think this post may be exceptionally captivating than my past presents much obliged on the live encounter..

  

 For today’s business, technology plays a critical role in all the functions. With the arrival of social media, researchers have proved that customers spend more and more time online to absorb new and updated information. Marketers have been motivated on using social media, online and mobile advertising to promote their products and services. 

The point which we talked about in our address was SEM (search engine optimization) that signifies "advertising in web indexes". Essentially the capability of giving organization data or item data once the guest quest for terms (decisive words) significant to that site. Under that we discussed two subjects. They are;

·         Search Engaging Optimization (SEO)

·         Paid Advertising on Search Engine/ Pay Per Click (PPC)

 The entire lecture was mainly focused on SEO, its uses and the importance. SEO means “the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid ("organic") search results’. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users”.

PPC means “the process of attracting visitors to the website by purchasing ad space on search engine results pages “

Once I think of the word “search” the first thing which comes to my mind is “Google” and it is general to everyone. It is the best way of answering problems in consumers or surfers mind. Now it has become a customer’s need, and day by day it’s swelling rapidly. As a result of technology development ‘search’ can create problems to customers. That means it makes consumers to buy some products and services without special requirements, (E.g- e-bay). The most important thing of ‘search’ facility would be the ability to create “Zero Movement of Truth” that means without physically monitoring, consumers can gather information just by Googling. 

As for conclusion I can say the experience was very interesting plus informative. And hope to be a part of more webinars in the future not only for education but in the corporate world too.